Marketing automation platforms and software that can boost your business.

Marketing hinges on the kingship of the customer. In today’s information technology world, customers have become more sophisticated in their needs and a lot of them now spend their time online. Business organisations should therefore device new marketing strategies to suite online customers. According to Custora’s 2013/2014 E-Commerce Pulse, over 70% of shoppers believe that they will get a better deal online than in stores. With this, carving out a marketing strategy to attract, satisfy and retain online customers has become very crucial for business survival. The following are some marketing automation platforms to help attract and retain customers.

1.     Yodle.
All the Marketing Essentials are found in Yodle. It offers three packages including Yodle Organic, Yodle Ads and Yodle Max. Depending on the options chosen, a business could have access to the following services.
Ø Email Marketing
Ø Pay-Per-Click Advertising
Ø Customer review gathering
Ø Search engine optimization
Ø Listings in about 50 business directories
Ø A search engine and a mobile optimized website. Etc.

2.     InTouch.
InTouch is a marketing automation system that merges survey tools, social media management, lead capture webforms, email marketing, and customer management into one platform. It comes with packages starting from $15.00 per month. There is also a “pay as you go” package that depends on the number of emails sent. You can feel free to try it, as it has a 14 day free trial period.

3.     Leadsius
Leadsius is a marketing automation system that is ideal for service businesses. It focuses on lead generation including lead qualification, management and nurturing. It also comes with email marketing, landing pages and webform creation, contact database, lead analysis and reporting and website visitor tracking.
Leadsius is free for up to 2,500 contacts. Anything above that attracts a cost of about $295.00 per month.

4.     SalesAutoPilot
SalesAutoPilot is ideal for e-commerce merchants. It includes the following systems:
Ø Marketing Auto Pilot- made of surveys, polls, email autoresponse, list segmentation, Google Analytics integration and more.
Ø E-Commerce- Integration with PayPal, Google Analytics tracking, order tracking, order form creation and personalization and payment and shipping options.
Ø Multichannel Communication- text messaging, telemarketing and direct mailing.
Ø Affiliate Marketing- designed for businesses to manage an affiliate marketing program
Ø Customer Management- customer contact and history, Google Contacts integration, tasks and events and sales activity reporting.
This is free for up to 400 email addresses. There are premium options starting at $12.00 per month.

5.     Spokal
Spokal is one of the giant inbound marketing software/platforms. It relies on videos, blogposts, whitepapers, and others to drive more traffic to a website and generate leads. What is more amazing is that, it provides suggestions to enhance SEO, curates content via Feedly and shares content to social media platforms bases on a pre-determined schedule.
It also tracks the effectiveness of keywords for a business to determine the performance of its sites in search engines.
Pricing is from $49.00 per month with a 14 day free trial.

6.     ActiveCampaign
ActiveCampaign is primarily planned and intended as a platform for email marketing. It however adds other services such as sales follow-ups, lead nurturing and sales automation.
The cost is about $9.00 per month.

7.     HubSpot
HubSpot offers more powerful marketing solutions and effective marketing alternatives to traditional marketing approaches. It has a host of marketing apps including tools and apps for social media, marketing analytics, blogging and lead management.

8.     Infusionsoft
Infusionsoft offers a lot of marketing automation features including email marketing, lead capture, lead scoring, e-commerce shopping carts and customer management. Pricing starts at $199.00 for up to 2,500 contacts.

9.     LocalVox
LocalVox is a platform that performs local, social and mobile marketing for businesses to help them create news and involve local customers all over the web, social media, email newsletters and local publishers.

1.     Vocus
Vocus, has become a leader in cloud-based marketing software that helps in attracting and retaining customers. Vocus helps organisations to reach out to their customers through social media platforms and more. It contains integration of tools such as email and search marketing.

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