Marketing automation platforms and software that can boost your business.
Marketing
hinges on the kingship of the customer. In today’s information technology
world, customers have become more sophisticated in their needs and a lot of
them now spend their time online. Business organisations should therefore
device new marketing strategies to suite online customers. According to
Custora’s 2013/2014 E-Commerce Pulse, over 70% of shoppers believe that they
will get a better deal online than in stores. With this, carving out a
marketing strategy to attract, satisfy and retain online customers has become
very crucial for business survival. The following are some marketing automation
platforms to help attract and retain customers.
1. Yodle.
All
the Marketing Essentials are found in Yodle. It offers three packages including
Yodle Organic, Yodle Ads and Yodle Max. Depending on the options chosen, a
business could have access to the following services.
Ø Email
Marketing
Ø Pay-Per-Click
Advertising
Ø Customer
review gathering
Ø Search
engine optimization
Ø Listings
in about 50 business directories
Ø A
search engine and a mobile optimized website. Etc.
2. InTouch.
InTouch
is a marketing automation system that merges survey tools, social media
management, lead capture webforms, email marketing, and customer management
into one platform. It comes with packages starting from $15.00 per month. There
is also a “pay as you go” package that depends on the number of emails sent.
You can feel free to try it, as it has a 14 day free trial period.
3. Leadsius
Leadsius
is a marketing automation system that is ideal for service businesses. It
focuses on lead generation including lead qualification, management and
nurturing. It also comes with email marketing, landing pages and webform
creation, contact database, lead analysis and reporting and website visitor
tracking.
Leadsius
is free for up to 2,500 contacts. Anything above that attracts a cost of about
$295.00 per month.
4. SalesAutoPilot
SalesAutoPilot
is ideal for e-commerce merchants. It includes the following systems:
Ø Marketing Auto Pilot-
made of surveys, polls, email autoresponse, list segmentation, Google Analytics
integration and more.
Ø E-Commerce-
Integration with PayPal, Google Analytics tracking, order tracking, order form
creation and personalization and payment and shipping options.
Ø Multichannel
Communication- text messaging, telemarketing and
direct mailing.
Ø Affiliate Marketing-
designed for businesses to manage an affiliate marketing program
Ø Customer Management-
customer contact and history, Google Contacts integration, tasks and events and
sales activity reporting.
This
is free for up to 400 email addresses. There are premium options starting at
$12.00 per month.
5. Spokal
Spokal
is one of the giant inbound marketing software/platforms. It relies on videos,
blogposts, whitepapers, and others to drive more traffic to a website and
generate leads. What is more amazing is that, it provides suggestions to
enhance SEO, curates content via Feedly and shares content to social media
platforms bases on a pre-determined schedule.
It
also tracks the effectiveness of keywords for a business to determine the
performance of its sites in search engines.
Pricing
is from $49.00 per month with a 14 day free trial.
6. ActiveCampaign
ActiveCampaign
is primarily planned and intended as a platform for email marketing. It however
adds other services such as sales follow-ups, lead nurturing and sales
automation.
The
cost is about $9.00 per month.
7. HubSpot
HubSpot
offers more powerful marketing solutions and effective marketing alternatives
to traditional marketing approaches. It has a host of marketing apps including
tools and apps for social media, marketing analytics, blogging and lead
management.
8. Infusionsoft
Infusionsoft
offers a lot of marketing automation features including email marketing, lead
capture, lead scoring, e-commerce shopping carts and customer management.
Pricing starts at $199.00 for up to 2,500 contacts.
9. LocalVox
LocalVox
is a platform that performs local, social and mobile marketing for businesses
to help them create news and involve local customers all over the web, social
media, email newsletters and local publishers.
1. Vocus
Vocus,
has become a leader in cloud-based marketing software that helps in attracting
and retaining customers. Vocus helps organisations to reach out to their
customers through social media platforms and more. It contains integration of
tools such as email and search marketing.
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